Many introductory marketing books provide too much coverage of non-critical material. Others provide too little coverage of subjects that are at the very heart of the discipline. MARKETING IN A NUTSHELL eliminatesextraneous content andoffers readers clear, concise and completecoverage ofconcepts that are essential to marketing theory and practice.
Marketing in a Nutshell 2
Brand: phandango
$54.00 - $67.50
- UPC:
- 9780983415725
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2013-08-05
- Author:
- Sheri Bridges
- Language:
- english
- Edition:
- 2
