Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketings cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Marketing Strategy: A Decision Focused Approach
McGraw-Hill Irwin
$168.12 - $190.87
- UPC:
- 9780073381152
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2010-02-17
- Author:
- Orville Walker;John Mullins;Jr., Harper Boyd
- Language:
- english
- Edition:
- 7