Understand the impact of a global ageing population on how products are bought, and the effect this has on howto market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
Stroud Dick Walker
$39.47 - $49.34
(No reviews yet)
Write a Review
Write a Review
Stroud Dick Walker
Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
- UPC:
- 9780230378193
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2013-01-12
- Release Date:
- 2013-01-08
- Author:
- D. Stroud;K. Walker
- Language:
- english
- Edition:
- 2013
The Age-Nostic Man: The Secrets of Anti-Ageing for Men
$19.95 - $24.94
Toby Desforges Mike Anthony
The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper
$26.22 - $35.06
