Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management Library)

Take your career to new heights by adding powerhouse sales and presentation skills to you technical background. This newly revised and expanded edition of Mastering Technical Sales; The Sales Engineer's Handbook oilers invaluable insights and tips for every stage of the selling process, explained stop-by-step by a pair of technical sales pros with successful careers span Ding decades. The second edition features nearly 40% new material, including how to make the most of webcasts and remote demonstrations, how to give impressive snap demonstrations, and how to use CRM/SFA systems effectively.