In this new edition, Arthur Asa Berger employs his signature stylea practical focus, the use of numerous examples, a step-by-step approach, and humorto update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level.
Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
Brand: SAGE Publications, Inc
$48.00 - $60.00
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Brand: SAGE Publications, Inc
Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
- UPC:
- 9781412987776
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2010-11-02
- Author:
- Arthur Asa Berger
- Language:
- english
- Edition:
- Second Edition
Cambridge University Press
The Research Imagination: An Introduction to Qualitative and Quantitative Methods
$61.44 - $76.80
Brand: SAGE Publications, Inc
Research Design: Qualitative and Quantitative Approaches
$16.24 - $20.30