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Media Monoliths: How Great Media Brands Thrive and Survive

$60.06 - $75.07
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UPC:
9780749444785
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2006-02-01
Author:
Mark Tungate
Language:
english
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Now in paperback, Media Monoliths gives a detailed look behind the scenes of the elite group of giant media brands that have thrived for decades--and sometimes centuries. [Color illustrations.]