This book focuses on the process of merchandising and the principles applied to the planning, development and presentation of product lines in both the manufacturing and retailing sectors. It also relates the role of merchandising to other business fundamentals. Vignettes describe alternative merchandising strategies. Applications to other consumer goods are also discussed.
Merchandising: Theory, Principles, And Practice
Brand: Fairchild Pubns
$114.58 - $143.23
(No reviews yet)
Write a Review
Write a Review
Brand: Fairchild Pubns
Merchandising: Theory, Principles, And Practice
- UPC:
- 9781563673535
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2005-05-31
- Author:
- Grace I. Kunz
- Language:
- english
- Edition:
- 2nd
Theory and Practice
Kindergarten Literacy: Matching Assessment and Instruction in Kindergarten (Teaching Resources)
$27.76 - $29.26
Brand: Fairchild Pubns
Silent Selling: Best Practices And Effective Strategies In Visual Merchandising
$23.96 - $29.95
