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MM (with Review Cards and Printed Access Card) (Available Titles CourseMate)

$92.62 - $115.78
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UPC:
9780324784435
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2009-04-07
Author:
Dawn Iacobucci
Language:
english
Edition:
1
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Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management.