Argues that the unique features of digital products - and of consumer goods that contain digital components - force customers to consider the viability of the company behind the solution to their problems. This book reveals the six forces of digital differentiation that characterize inevitable market winners in the customer's mind.
Momentum: How Companies Become Unstoppable Market Forces
Brand: Harvard Business Review Press
$14.00 - $17.50
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Brand: Harvard Business Review Press
Momentum: How Companies Become Unstoppable Market Forces
- UPC:
- 9781578515226
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2002-10-22
- Author:
- Ron Ricci;John Volkmann
- Language:
- english
Brand: Hyperion
How to Become a Marketing Superstar: Unexpected Rules that Ring the Cash Register
$22.89 - $28.61
