Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations
Walter Wymer
$18.48 - $134.65
- UPC:
- 9781412909235
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2006-03-06
- Author:
- Walter Wymer;Patricia A. Knowles;Roger Gomes
- Language:
- english
- Edition:
- 1