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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

Walter Wymer

$18.48 - $134.65
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UPC:
9781412909235
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
2006-03-06
Author:
Walter Wymer;Patricia A. Knowles;Roger Gomes
Language:
english
Edition:
1
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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.