An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. Reprint. 30,000 first printing.
One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
Brand: Portfolio Trade
$32.79 - $40.99
(No reviews yet)
Write a Review
Write a Review
Brand: Portfolio Trade
One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
- UPC:
- 9781591841425
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2006-10-03
- Release Date:
- 2006-10-03
- Author:
- Phil Dusenberry
- Language:
- english
- Edition:
- Reprint
Great Ideas Room of Ones Own
$16.15 - $20.19
