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Persuasion: Reception and Responsibility

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UPC:
9780495567509
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2009-02-24
Author:
Charles U. Larson
Language:
english
Edition:
12
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Intended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication.