Intended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication.
Persuasion: Reception and Responsibility
$18.73 - $351.14
- UPC:
- 9780495567509
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2009-02-24
- Author:
- Charles U. Larson
- Language:
- english
- Edition:
- 12