Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic Sustainability Ethics and social responsibility Global coverage Metrics
Principles of Marketing (B&W)
$36.54 - $300.00
- UPC:
- 9780982361825
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2010-12-21
- Author:
- Jeff Tanner;Mary Anne Raymond
- Language:
- english
Principles of International Marketing
$11.30 - $300.00
Principles of Marketing (17th Edition)
$15.51 - $151.90
Principles of Marketing, 12th Edition
$41.92 - $50.23
Principles of Marketing (16th Edition)
$14.79 - $280.40
