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Public Relations Online: Lasting Concepts for Changing Media

Public Relations Online: Lasting Concepts for Changing Media

Brand: SAGE Publications, Inc

$83.47 - $84.97
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UPC:
9781412914178
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2006-12-20
Release Date:
2006-12-20
Author:
Tom Kelleher
Language:
english
Edition:
1
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Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.

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