Public Relations Writing: Principles in Practice

Brand: SAGE Publications, Inc

$21.27 - $176.54
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UPC:
9781412905510
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2005-04-19
Author:
Donald F. Treadwell;Jill B. Treadwell
Language:
english
Edition:
2nd
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Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.