Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)
Brand: SAGE Publications Ltd
$96.50 - $103.97
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Brand: SAGE Publications Ltd
Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)
- UPC:
- 9781412903813
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2006-05-24
- Author:
- Johanna Moisander;Anu Valtonen
- Language:
- english
- Edition:
- 1
Introduction to Qualitative Research Methods
$74.03 - $89.00
Brand: Sage s Inc, Paperback(2007)
Participatory Action Research (Qualitative Research Methods)
$64.70 - $73.53
Brand: SAGE Publications, Inc
Recording Culture: Audio Documentary and the Ethnographic Experience (Qualitative Research Methods)
$71.15 - $82.66
