Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a dont know or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone.
Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context (Quantitative Studies in Social Relation)
Brand: SAGE Publications, Inc
$98.78 - $123.48
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Brand: SAGE Publications, Inc
Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context (Quantitative Studies in Social Relation)
- UPC:
- 9780761903598
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 1996-03-01
- Author:
- Howard W. Schuman;Stanley Presser
- Language:
- english
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