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Real Time: Preparing for the Age of the Never Satistied Customer

$15.82 - $19.78
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UPC:
9780875847948
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
1997-01-15
Author:
Regis McKenna
Language:
english
Edition:
Large type / large print edition
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Discusses the ways in which, due to modern technology, customers expect immediate response, and describes companies which have structured themselves to take advantage of these developments