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Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work

$21.47 - $300.00
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UPC:
9781592535453
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2009-09-01
Author:
Rob Wallace;Bronwen Edwards;Marianne Klimchuk;Sharon Werner
Language:
english
Edition:
Flexibind w/slipcase
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This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that arent successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionalseach of whom will specialize in the area of product packagingevaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.