Retailing, 6e paves the way for some of the most diversified career opportunities available in today's and tomorrow's marketplace. The latest edition introduces a how to approach to the dynamic world of retailing with a strategic planning and marketing focus that make study rewarding for both career-oriented students and instructors. The text covers all critical issues for anyone pursuing a retail career as an owner, manager, or employee. The authors relate a pragmatic point of view without sacrificing the conceptual and analytical foundation necessary for a complete introduction to the field.
Retailing (MCGRAW HILL/IRWIN SERIES IN MARKETING)
$32.16 - $300.00
- UPC:
- 9780256120028
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 1994-03-01
- Author:
- J. Barry Mason;Morris L. Mayer;Hazel F. Ezell
- Language:
- english
- Edition:
- Subsequent
Brand: McGraw-Hill/Irwin
Focus on Personal Finance with Connect Plus (The Mcgraw-hill/Irwin Series in Finance, Insurance and Real Estate)
$49.72 - $51.22