Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
Scenario Planning - Revised and Updated: The Link Between Future and Strategy
Mats Lindgren
$35.06 - $43.82
- UPC:
- 9780230579194
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2009-03-31
- Release Date:
- 2009-04-28
- Author:
- Mats Lindgren;H. Bandhold
- Language:
- english
- Edition:
- 2009