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Scenario Planning - Revised and Updated: The Link Between Future and Strategy

Mats Lindgren

$35.06 - $43.82
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UPC:
9780230579194
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
2009-03-31
Release Date:
2009-04-28
Author:
Mats Lindgren;H. Bandhold
Language:
english
Edition:
2009
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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.