Scoring Points: How Tesco is Winning Customer Loyalty

Brand: Kogan Page Business Books

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$30.74 - $51.78
Scoring Points: How Tesco is Winning Customer Loyalty
UPC:
9780749435783
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
2004-03-21
Author:
Clive Humby;Terry Hunt;Tim Phillips
Language:
english
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Product Overview

* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme

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