The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.
Sell What You Sow!: The Growers Guide to Successful Produce Marketing
Brand: New World Publishing
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Brand: New World Publishing
Sell What You Sow!: The Growers Guide to Successful Produce Marketing
- SKU:
- UPC:
- 9780963281401
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2005-12-01
- Author:
- Eric Gibson
- Language:
- english
- Edition:
- 49308th

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