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Services Marketing: People, Technology, Strategy (7th Edition)

$17.18 - $300.00
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UPC:
9780134123905
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
2014-12-22
Author:
Christopher H Lovelock;Jochen Wirtz
Language:
english
Edition:
7
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The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.