Small Message, Big Impact: Put the Elevator Speech Effect to Work for You

Paperback. Pub Date :2013-06-06 Pages: 240 Language: English Publisher: Penguin Books In Small Message. Big Impact. Terri Sjodin teaches you how to make a lasting impression on absolutely anyone - fast.Youre at the airport. burning time by checking your email.Then you spot the CEO of a company youve wanted to connect with for ages.Hes waiting for his flight.Your flight! Should you walk over What will you sayWeve all been there.An opportunity presents itself and you have one chance to share your message.The clock is ticking.And in this age of information overload. no skill is more essential than being able to connect with others quickly. whether in a meeting or in front of thousands of people.Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product. service. or idea.Its purpose isnt to say everything about your...