The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.
Social Marketing in the 21st Century
Brand: SAGE Publications, Inc
$40.67 - $42.17
(No reviews yet)
Write a Review
Write a Review
Brand: SAGE Publications, Inc
Social Marketing in the 21st Century
- UPC:
- 9781412916349
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2005-11-30
- Release Date:
- 2005-11-30
- Author:
- Alan R. Andreasen
- Language:
- english
- Edition:
- 1
Brand: 21st Century
Zombie Makers: True Stories of Nature's Undead (Exceptional Science Titles for Intermediate Grades) (Junior Library Guild Selection)
$36.16 - $40.92
21st Century Design
$25.05 - $36.58
Brand: BN Publishing
How I Made $2,000,000 in the Stock Market: Now Revised & Updated for the 21st Century
$27.82 - $31.43