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Start & Run a Coffee Bar (Start & Run Business Series)

$29.56 - $36.95
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UPC:
9781770400351
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2011-02-01
Author:
Tom Matzen;Marybeth Harrison
Language:
english
Edition:
4
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A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to: * Turning beans into bucks * Building a winning sales team * Providing WOW! customer service The two authors share their inside perspective on running a coffee bar, answering questions such as: * How do I prepare a business plan? * How do I market my coffee bar? * What special equipment will I need? * What will it cost to get started? * What should I look for when choosing a location? * How do I roast coffee beans and brew a great cup of coffee? * What are the 11 steps to WOW! customer service? * What about expansion and franchising? The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.