Strategic Management and Competitive Advantage: Concepts and Cases

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UPC:
9780131542747
Maximum Purchase:
3 units
Binding:
Hardcover
Publication Date:
2005-07-07
Author:
Jay Barney;William Hesterly
Language:
english
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For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.