For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Strategic Management and Competitive Advantage: Concepts and Cases
$12.47 - $300.00
- UPC:
- 9780131542747
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2005-07-07
- Author:
- Jay Barney;William Hesterly
- Language:
- english