Strategic Management: Cases (11th Edition) (Strategic Management: Concepts and Applications)

Strategic Management Cases,11eoffers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available. The38featured cases includein the 11^th editionare mostly organized into pairs of rivals competing within various industries, such as cases on:Merck and Pfizer, Kellogg and Hershey Foods, Apple Computer and Dell Computer, Jet Blue Airways and AirTran Airways, USA Truck and Yellow Roadway, Wells Fargo and Janus Capital Group, Verizon Communicationsand XM Satellite Radio andSamsonite and Mohawk Industries. For consultants and other strategic planners.