The strategic management text that effectively integrates strategy theory and strategy practice.
Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits
For business professionals involved in strategic planning.
Strategic Management in Action (5th Edition)
Prentice Hall
$59.98 - $74.98
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Prentice Hall
Strategic Management in Action (5th Edition)
- UPC:
- 9780136078289
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2009-07-12
- Author:
- Mary A. Coulter
- Language:
- english
- Edition:
- 5
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