Strategic Management in Action (5th Edition)

Strategic Management in Action (5th Edition)

Prentice Hall

$14.82 - $85.37
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UPC:
9780136078289
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2009-07-12
Author:
Mary A. Coulter
Language:
english
Edition:
5
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The strategic management text that effectively integrates strategy theory and strategy practice.

Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits

For business professionals involved in strategic planning.

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