A comprehensive, concise text on strategic management as it applied to a variety of health care organizations: physicians offices, hospitals, long-term care, health departments and others. The central theme of the text is that business-oriented strategic management can improve the success of health care organizations.
New to the fourth edition:
- each chapter has been fully updated and revised
- situational analysis and implementation are explicitly tied together through the value chain framework
- it includes 22 case studies, of which 10 are brand-new.
The text also retains the important features that have made previous editions of the book such a success. Each chapter contains:
- a generous number of examples and exhibits
- summaries and conclusions
- key terms and concepts
- questions for class discussion
- additional readings
- appendices that assist readers by presenting ways to analyze health care cases and make oral presentations.
The text is supported by PowerPoint Slides and a Teacher's Manual. Visit www.blackwellpublishing.com/ginter for details.
