Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.
Key benefits:
Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
Includes extensive case material and interviews
Lecture slides, tutorials, and multiple choice questions available on the companion website
Strategic Management: Strategists at Work
Palgrave MacMillan
$152.38 - $153.88
- UPC:
- 9781137035448
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2014-12-26
- Release Date:
- 2014-12-26
- Author:
- Robert MacIntosh;Donald MacLean
- Language:
- english
- Edition:
- 2014