An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Strategic Marketing
$161.94 - $202.42
- UPC:
- 9780136028048
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2011-01-14
- Author:
- Todd Mooradian;Kurt Matzler;Larry Ring
- Language:
- english
- Edition:
- 1
Strategic Marketing Problems: Cases and Comments
$18.72 - $23.40
Brand: South-Western Educational Pub
Segmentation & Positioning for Strategic Marketing Decisions
$42.94 - $53.67
Createspace Independent Publishing Platform
Marketing Analytics: Strategic Models and Metrics
$14.55 - $67.19
Social Media Marketing: A Strategic Approach
$153.54 - $191.93
