An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Strategic Marketing
$12.00 - $300.00
- UPC:
- 9780136028048
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2011-01-14
- Author:
- Todd Mooradian;Kurt Matzler;Larry Ring
- Language:
- english
- Edition:
- 1
Strategic Market Management (Strategic Market Managment)
$101.30 - $120.18
Sports Marketing: A Strategic Perspective
$17.44 - $88.03
Strategic Marketing Problems: Cases and Comments
$142.21 - $300.00
Createspace Independent Publishing Platform
Marketing Analytics: Strategic Models and Metrics
$14.55 - $67.19