Skip to main content

Strategic Public Relations: 10 Principles to Harness the Power of PR

$25.43 - $31.79
(No reviews yet) Write a Review
UPC:
9781436387248
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2010-04-07
Author:
Jennifer Gehrt;Colleen Moffitt;Andrea Carlos
Language:
english
Adding to cart… The item has been added

Strategic Public Relations is a modern blueprint to build truly effective PR communications.

It's A Fact: PR helps build successful businesses. Yet, with 24/7 news channels and an ever-increasing blur of Internet activity, the public relations landscape is radically changing. Strategic Public Relations offers practical principles as well as precise, useful pointers to help readers understand the morphing landscape and leverage contemporary PR to achieve maximum benefit.