Subtract

You need to read this book." Adam Grant, #1 New York Times bestselling author A great book changes the world you live in, revealing mysteries you didn't even know were there. This is a great book." Sendhil Mullainathan, MacArthur fellow and author of Scarcity Blending behavioral science and design, Leidy Klotz's Subtract offers a scientific appreciation of why we underuse subtractionand how to access its untapped potential. We pile on to-dos but dont consider stop-doings. We create incentives for good behavior, but dont get rid of obstacles to it. We collect new-and-improved ideas, but dont prune the outdated ones. Every day, across challenges big and small, we neglect a basic way to make things better: we dont subtract. Klotzs pioneering research shows us what is true whether were building Lego models, cities, grilled-cheese sandwiches, or strategic plans: Our minds tend to add before taking away, and this is holding us back. But we have a choiceour blind spot need not go on taking its toll. Subtract arms us with the science of less and empowers us to revolutionize our day-to-day lives and shift how we move through the world. More or less.