The Business of Fashion: Designing, Manufacturing and Marketing

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UPC:
9781609011109
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2011-08-22
Release Date:
2011-08-22
Author:
Leslie Davis Burns;Kathy K. Mullet;Nancy O. Bryant
Language:
english
Edition:
4
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Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.