From the author of the original Relationship Selling , this is the updated edition with two decades of results learned from the first edition. If you were to spend just 15 minutes each day gaining one new sales idea or sharpening a skill, within just a few years you could become an industry leader. RELATIONSHIP SELLING gives you the simple essential skills for your self-directed performance improvement. As you grow your knowledge base, you will gain self-mastery. This competency based book involves the incorporation of emotional intelligence into your sales career as well as the profit-focused hard-skills.
Jim Cathcart's sales philosophy is quite simple Business should be practiced as an act of friendship, rather than merely as a process of negotiation. It is about connecting with people profitably, not merely persuading them to buy.
