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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

Wharton School Publishing

$16.12 - $20.15
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UPC:
9780131467507
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
2004-08-05
Author:
C.K. Prahalad
Language:
english
Edition:
1st
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Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.