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The Future of Business

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UPC:
9780324272529
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
2004-01-05
Author:
Lawrence J. Gitman;Carl McDaniel
Language:
english
Edition:
5
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THE FUTURE OF BUSINESS, 5th provides a personal roadmap for understanding and navigating the future of business. Emphasizing You Are the Future of Business, this edition will teach students to navigate through the sometime stormy business environment by stressing two significant factors that should guide decision-making: customer satisfaction and quality. Other important business issues such as entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-commerce are emphasized in this new edition.