The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy.
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Reichheld, Frederick F./ Teal, Thomas
$15.31 - $48.68
- UPC:
- 9781578516872
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2001-09-15
- Author:
- Frederick F. Reichheld;Thomas Teal
- Language:
- english
- Edition:
- Reprint