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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

Reichheld, Frederick F./ Teal, Thomas

$15.31 - $48.68
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UPC:
9781578516872
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2001-09-15
Author:
Frederick F. Reichheld;Thomas Teal
Language:
english
Edition:
Reprint
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The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy.