The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

Harvard Business School Press

$16.71 - $52.07
(No reviews yet) Write a Review
UPC:
9780875844480
Maximum Purchase:
3 units
Binding:
Hardcover
Publication Date:
1996-12-21
Author:
Frederick F. Reichheld;Thomas Teal
Language:
english
Adding to cart… The item has been added

U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees, and loyal owners.