How should a company decide which groups to reach and how to market to them? This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.
The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)
$184.23 - $185.73
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The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)
- UPC:
- 9780415118927
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 1996-02-22
- Author:
- Sally Dibb;Lyndon Simkin
- Language:
- english
- Edition:
- 1
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