A step-by-step guide to creating a customized marketing plan.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
The Marketing Plan Handbook (4th Edition)
$141.22 - $176.53
- UPC:
- 9780136089360
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2010-02-21
- Author:
- Marian Burk Wood
- Language:
- english
- Edition:
- 4
Analysis for Marketing Planning
$108.12 - $135.15
