This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.
The Portable MBA in Economics
Young
$69.60 - $87.00
- UPC:
- 9780471595267
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 1994-04-13
- Release Date:
- 1994-03-30
- Author:
- Philip K. Y. Young;John J. McAuley
- Language:
- english
- Edition:
- 1
The Portable MBA in Marketing
$25.24 - $31.55
