The Sponsor: Notes on a Modern Potentate (Galaxy Books)

Erik Barnouw

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$23.26 - $300.00
The Sponsor: Notes on a Modern Potentate (Galaxy Books)
UPC:
9780195026146
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
1979-09-20
Author:
Erik Barnouw
Language:
english
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Product Overview

Examines the ways in which sponsors influence television programming, showing that the sponsors' influence conditions virtually the entire schedule, and assesses the impact on American society today.

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