Examines the ways in which sponsors influence television programming, showing that the sponsors' influence conditions virtually the entire schedule, and assesses the impact on American society today.
The Sponsor: Notes on a Modern Potentate (Galaxy Books)
Erik Barnouw
$19.37 - $68.90
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Erik Barnouw
The Sponsor: Notes on a Modern Potentate (Galaxy Books)
- UPC:
- 9780195026146
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 1979-09-20
- Author:
- Erik Barnouw
- Language:
- english
