The Unfair Advantage: Sell with NLP!

The Unfair Advantage is a workshop-in-a-workbook. It contains practical ideas and exercises for applying NLP (neurolinguistic programming) to sales and marketing. It includes how-to ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory-free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England.