| Core text in attitude courses. Explains theory and reasoned action model and then applies the model to various cases. |
Understanding Attitudes and Predicting Social Behavior
$147.58 - $173.50
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Understanding Attitudes and Predicting Social Behavior
- UPC:
- 9780139364358
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 1980-03-17
- Author:
- Icek Ajzen;Martin Fishbein
- Language:
- english
- Edition:
- 1
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