Semioticsthe study of signs and sign systemshas become part of the curriculum of most art schools, and this accessible, visually outstanding introduction strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as high art versus popular culture, it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers).
Visible Signs: An Introduction to Semiotics (Required Reading Range)
Brand: AVA Publishing
$61.78 - $77.22
- UPC:
- 9782940373215
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2003-09-01
- Author:
- David Crow
- Language:
- english