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Visible Signs: An Introduction to Semiotics (Required Reading Range)

Brand: AVA Publishing

$61.78 - $77.22
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UPC:
9782940373215
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2003-09-01
Author:
David Crow
Language:
english
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Semioticsthe study of signs and sign systemshas become part of the curriculum of most art schools, and this accessible, visually outstanding introduction strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as high art versus popular culture, it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers).