Draws on the author's extensive marketing experience to identify flaws in current branding practices, arguing that brands reflect much more than the companies they represent, and identifying the role played by consumer emotions in brand effectiveness. Reprint.
Wally Olins on Brand
$35.58 - $44.47
- UPC:
- 9780500285152
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2005-03-30
- Author:
- Wally Olins
- Language:
- english
The Cowboy Wally Show
$92.61 - $100.10
Olin's Construction: Principles, Materials, and Methods
$100.62 - $125.77
