Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.
What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave
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What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave
- UPC:
- 9780785288367
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2006-09-19
- Author:
- Scott McKain
- Language:
- english
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