Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever

Yes, its true: you can learn how to be a verbal wizard!

Ever hear someone utter an unforgettable phrase and feel yourself reacting with withwell, awe? Ever read a great quote and think I could never come up with anything that clever?

Daunting as it may seem, theres nothing mystical about witcraft. Crafting memorable lines doesnt require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick.

In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing and amazingly helpful tour of the mechanisms that make powerful language work. Youll learn how to slyly plant your words in peoples heads and draw indelible verbal pictures by employing such tools as crashing symbols, rapid repeaters, Russian Dolls and even the powers of Mr. Potato Head.

With those tools and others tucked in your utility belt, you might not immediately achieve wordsmith immortality but you will become a better speaker, writer, and raconteurand long after people have forgotten everything else, theyll remember your priceless lines.